Welcome to ForbesFitness Ltd! I'm James Forbes, the founder and driving force behind our mission to enhance lives through fitness. Whether you're striving to build strength, achieve a healthier body composition, or rehab after an injury, we are committed to tailoring fitness programs to your unique goals and needs. We believe in a holistic approach to wellness that considers not only physical strength but also nutrition, mobility, and overall health. Contact us to find out how we can support your fitness aspirations and guide you toward a stronger, healthier you. Your journey to optimal fitness begins here...

My personal fitness journey commenced during my formative years, where I overcame my lack of athleticism with a relentless determination to improve physically. My love for an active lifestyle led me to engage in various outdoor activities, including roller hockey, biking, tennis, swimming, and more. At 15, I embarked on a martial arts journey, competing and coaching for several years. This early exposure ignited my curiosity about the human body, nutrition, and overall well-being.

Like most teenagers, I devoured fitness magazines and books, experimenting with countless training methods and dietary approaches to discover what worked best for me. This transformative experience motivated me to shift my educational path from graphic design to pursuing certifications in strength and conditioning coaching, personal training, movement assessment, injury rehabilitation, and a myriad of nutrition courses. My commitment to learning remains unwavering, as I continuously seek knowledge to provide clients with the most up-to-date, science-based advice for promoting health, longevity, performance, muscle development, strength, and optimal body composition. With over 28 years of active participation in the fitness industry, I’m grateful to my many mentors like Paul Chek, Charles Poliquin, the NASM, Functional Movement Screen, Champion Performance, Precision Nutrition, and countless others.